"The Story Behind.." - Traceability and Fashion

The Italy-America Chamber of Commerce in partnership with Union Filiere has started a project to promote the Traceability in the Italian fashion system.

To create awareness for this project a preview of the movie "O'Mast" by Kid Dandy  was shown at the elegant ISAIA show room followed by a presentation on  Traceability and Fashion concept,

After the preview, Mr Giovanni Tricca of Union Filiere explained the concept behind the Traceability and Fashion project, in short:  Each item of clothing from now on will have an individual "passport" which tells the customer the origin of each material used to make the final product to avoid counterfeit items to flood the market.

After a period of questions and answers, a cocktail reception closed the event.