The Department of State’s Office of Private Sector Exchange recently announced BridgeUSA as the new brand identity for the Exchange Visitor Program (EVP), including a new logo, tagline, and mission-driven language. The new BridgeUSA branding is the culmination of a multi-year endeavor to re-imagine the private sector component of the Exchange Visitor Program. The goal of the rebrand is to create a professional brand for the private sector component of the EVP to more effectively communicate the program’s mission, values, and global impact to stakeholders and audiences. 

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