Introducing BridgeUSA: A New Brand Identity for the Exchange Visitor Program

The Department of State’s Office of Private Sector Exchange recently announced BridgeUSA as the new brand identity for the Exchange Visitor Program (EVP), including a new logo, tagline, and mission-driven language. The new BridgeUSA branding is the culmination of a multi-year endeavor to re-imagine the private sector component of the Exchange Visitor Program. The goal of the rebrand is to create a professional brand for the private sector component of the EVP to more effectively communicate the program’s mission, values, and global impact to stakeholders and audiences. 

Learn More

Share Share