Member News – Berkshire Hathaway’s Richline Group – Luxury Marketing Forum 2018
Join senior executives at the Luxury Marketing Forum 2018 conference, an event hosted Wednesday, Sept. 26 by Luxury Daily that is designed to offer marketing strategy, advice and best practice as consumers increasingly exert control over marketing messaging and receptivity, thus evolving perception of the brand.
The theme of this year’s event is 3D: Digital, Dialogue and Data.
Speakers include the leading marketing and retail experts in the business advising some of the largest luxury brands.
Topics under discussion include how customer shopping behavior has changed, selling high-net-worth individuals in the digital era, view from the brand, data-driven marketing in luxury, role of experiences, state of marketing across key luxury sectors, how privacy is the new luxury good, legal best practice for luxury marketing and retailing, role of fragrance in a retail environment, making luxury iconic, the luxury store’s story, future of the CMO, and the luxury brands driving global growth.
Venue is UBS Building, 1285 Avenue of the Americas, 14th Floor, New York, NY 10019. The conference is priced at only $795 and includes breakfast, lunch and snacks throughout, with plenty of networking opportunities. Attendees will also receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Please email ads@napean.com for the lunch sponsorship.
Featuring IACC Members as speakers:
10:30 a.m. – 11 a.m.
Panel
Data-Driven Marketing in Luxury
Digital marketing and advertising spending this year in the United States will surpass spending on traditional platforms. Digital data about consumers will fuel such marketing and advertising. So where is marketing in luxury headed with all the changes? Challenges include finding talent who understand luxury through consumers’ eyes, and how data is collected, analyzed and used with the European Union’s GDPR in force and the new California law that takes effect in 2020. And who is educating the future leaders of luxury brands?
Stephen Kraus, chief of insights, SimilarWeb
Kristie McGowan, director for global luxury and management, North Carolina State University
Alberto C. Milani, chief design and development officer, Berkshire Hathaway’s Richline Group luxury division, and president, Italy America Chamber of Commerce New York and NAFTA Area
Moderator: Bob Shullman, founder/CEO, The Shullman Research Center
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